The newly appeared ads were taking up a considerable amount of space in the window (that space in my own 10-inch netbook was quite important as I could see only a few a lines of text) and bothersome, let alone the fact that they were just making the place ugly. Now, whenever a user is chatting he will surely notice the ads displayed at the top of the chat window, above the profile picture of the user he's chatting with.Ī lot of Skype users didn't take this well at all. In the beginning of 2014 Skype decided it was time to further promote its ads, and started displaying them in a place where Skype users could always see them - that place is none other but the Skype chat window itself.